Japan’s pioneering record label avex, which has created numerous dance music movements including SUPER EUROBEAT and Cyber TRANCE, launched new dance music brand FUTUREmode on Wednesday, April 20. The project’s first three tracks were released over three consecutive days.

FUTUREmode is a new kind of dance music brand that presents talented artists and producers from genres that have evolved uniquely both within the music scene and within Japan – genres with a rich pool of talented artists such as future bass, kawaii future bass and melodic dubstep.

The project launched this week with the following three releases, each of which was accompanied by a music video on FUTUREmode’s YouTube channel:

Wednesday, April 20: YUC’e – ‘Shiny Starting Line’

Thursday, April 21: you – ‘Kimochi Switch’

Friday, April 22: chamrass – ‘Urban Nostalgia’

FUTUREmode’s first track – was “Shiny Starting Line” by YUC’e, a multi-creative artist who handles everything from songwriting to vocals. YUC’e is a globally active artist: Half of her audience on Spotify are based outside of Japan, mainly in the United States. “Shiny Starting Line” is a portal to YUC’e’s world, with lyrics that express the new start we associate with spring – and, of course, the start of this exciting new brand. It is a song that combines the signature sound YUC’e has cultivated with the feeling of expectation that comes with a new beginning.

The second release is by you, an artist based in Tokyo whose motto is to create “sounds that make listeners happy”, and who has provided songs for PC and mobile games, rhythm games, idols, VTubers, pro gaming teams and more, while also hosting his own DJ events.

The track begins with a mellow lo-fi hip-hop intro that suddenly changes to light future bass at the sound of a flicking switch. This unusual fusion of contrasting genres results in a unique song that sounds like nothing else. The future bass part will make you dance without even realizing it, shaking out the stiffness in your mind and body.

The third track is the first ever release by new producer chamrass. Within urban electronic sounds, we hear the occasional click of a shutter, the twittering of birdsong. It’s an emotional and nostalgic dance track that you can listen to on an endless loop, mixing urban and sentimental vibes with a feeling of melancholy.

Be sure to check out lyric video for “Shiny Starting Line” below!