Masked Production AmPm duo Collaborate with Breaking Artist Doul for New Song and Video!
/With their 2017 debut hit “Best Part Of Us feat. Michael Kaneko” racking up over 35 million plays on Spotify alone, Japanese masked production duo AmPm have grown a fan base all around the world. Today they release their new digital single “On The Black and White feat. Doul”, a collaboration with breaking artist Doul.
“On The Black and White feat. Doul” is a collaboration cowritten with teenage musician Doul, who has been generating significant buzz since her debut last year. The song combines her uniquely frank and confessional lyrics about her internal struggles with a chilled yet beautiful melody line, overlapping rap bars, and a serious-sounding groove.
The digital release is accompanied by a music video directed by BOAT, the creative team from Fukuoka that originally connected AmPm with Doul. Shot in Fukuoka, the video captures teenage artist Doul’s surprisingly mature outlook on life; meanwhile, despite wearing their ever-present masks, the members of AmPm also leave a lasting impression. Doul, who wrote the lyrics and music for this song, is a 17-year-old Japanese artist whose international breakthrough began when her Instagram account was followed by the globally revered producer Diplo. She produces everything from her own lyrics and songs to styling and videos. Doul was selected by Spotify as part of its ‘RADAR: Early Noise 2021’ playlist that showcases emerging artists with potential for global success, and she is clearly on the cusp of very big things.
In comments from AmPm and Doul, the artists expressed their admiration for one another and their creative aspirations for this collaboration.
Comment from AmPm
“We have been interested in Doul ever since we heard her track ‘16yrs’, and we asked the creative team BOAT in Fukuoka to introduce us. When AmPm played at an event called The Creators last October in Fukuoka, on the spur of the moment we invited her to join us at the end of our set, and so we went straight from meeting for the first time to performing together on stage. That was the starting point for this collaboration. “We made a bunch of demo tracks and gave them to Doul, and asked her to add a melody and lyrics to whichever track she liked. Then we recorded the song in Fukuoka. The track has a downbeat loop and a serious-sounding groove, and Doul sings and raps in her own unique style about the conflicts she faces in her life.”
Comment from Doul
“This was my first time to be featured on a release by another artist, so it was a fresh experience. The lyrics will hopefully mean something different to each listener, and they ask various questions that I personally would love to hear everyone’s response to. The song avoids the received wisdom that ‘black equals dark and scary’ and ‘white equals beauty and emptiness’, because I know from experience that there are some things you cannot fully understand until you fight through them yourself. “I enjoyed working with AmPm and BOAT, and the collision of their awesomeness with my own ‘Doostyle’ resulted in an interesting production. And the video is insanely cool, so please check it out! It was freeeeezing when we shot it!”
Be sure to check out the music video below along with the streaming link for “On The Black and White feat. Doul” here!