HIRAIDAI releases the 3rd ‘LUCKY BAG’ series EP ‘Summer Princess’.

Since this June, Japanese singer-songwriter HIRAIDAI has been releasing a series of monthly EPs titled ‘LUCKY BAG’, with each EP including a mix of new songs, past songs selected by HIRAIDAI to match the new ones, and sometimes even home demos recorded in one take on an iPhone. The 3rd EP in the series, ‘Summer Princess’, was released back on August 14.

This 3rd EP includes the new song ‘Summer Princess’, along with five older songs specially selected by HIRAIDAI, with the beach-friendly theme of “songs that will make you feel the waves”.

The EP features six songs in total, including the classic summer tune ‘Summer Queen’ from his 2015 album ‘Slow & Easy’, the bittersweet broken-hearted love song ‘GIRL FRIEND’ from 2020, and the timeless track ‘Thinking of You’ which was released in 2014.


▼ EP ‘Summer Princess

1. Summer Princess

2. Summer Queen

3. RIDE THE WAVES

4. To the Beach

5. GIRL FRIEND

6. Thinking of You


The brand-new title track ‘Summer Princess’ is a sweet, refreshing summer love song for the princess with whom the singer walks on the journey of life. The modern neo-acoustic sound and endlessly smoothing vocals blend perfectly to create a song only HIRAIDAI could make.‘Summer Princess’ is currently airing on radio stations across Japan, along with comments from HIRAIDAI himself.

To coincide with the ‘LUCKY BAG’ series, HIRAIDAI’s official LOSL app is currently offering monthly calendar-style wallpapers that show such as his tour schedule and release information, so don’t miss out. 

▼ Comment from HIRAIDAI

“I decided to create the ‘LUCKY BAG’ series as a way to share my latest songs along with a selection of older songs that suit the new material when heard together, and demos that I have created as rough works at home. I hope you’ll enjoy seeing what’s in the bag each month.”

HIRAIDAI releases lyric video for ‘HONEY&MOON’, from his latest EP!

‘SURF & TURF’ Digial Jacket cover

Popular Singer-songwriter HIRAIDAI has released a lyric video for his song ‘HONEY&MOON’, which was published on August 30 as a YouTube Premiere release. The song is featured on ‘SURF & TURF (Deluxe Edition)’, which was released on August 27 as an expanded version of his ‘SURF & TURF’ EP, originally released digitally on June 25. 

Perfect for summer, the song is filled with romance, sung by HIRAIDAI over a lovers’ rock-style reggae band sound. The song was performed during a special concert for 6,000 attendees at Enoshima Higashihama Beach in Japan on August 28, receiving a red-hot reaction from fans.

The lyric video is perfectly suited to a song about the moon. This mellow video shows the cute silhouette of a rabbit against a lunar background that gradually changes from pink to orange. The video is out now, so check it out!

The EP ‘SURF & TURF (Deluxe Edition)’ is a special package that includes five songs from the ‘SURF & TURF’ EP, which was originally produced in conjunction with HIRAIDAI’s own music festival titled HIRAIDAI presents THE BEACH TRIP 2023. In addition to the five songs from the original EP, it also features two new songs (‘HONEY&MOON’ and ‘Jinsei Note’), along with live recordings of five songs performed at the THE BEACH TRIP 2023 at ZOZO Marine Stadium, which drew some 30,000 fans.

A playlist that collect HIRAIDAI’s must-hear summer songs has also been released on various streaming platforms – a perfect soundtrack for the last days of summer which can be located here!

HIRAIDAI「SURF & TURF

01. HONEY&MOON

02. Jinsei Note

03. Lovely Day, Lovely Place.

04. Wonderful Life

05. Surf ’n Turf

06. Kakegae no nai Mono

07. Endless Summer

08. Lovely Day, Lovely Place. (live at THE BEACH TRIP 2023)

09. Wonderful Life (live at THE BEACH TRIP 2023)

10. Surf ’n Turf (live at THE BEACH TRIP 2023)

11. Kakegae no nai Mono (live at THE BEACH TRIP 2023)

12. Endless Summer (live at THE BEACH TRIP 2023)



HIRAIDAI releases music video for new song ‘Lovely Day, Lovely Place.’ and ‘Surf ’n Turf’, unveiled at beach festival THE BEACH TRIP 2023!

Surf & Turf Jacket Cover

Singer-songwriter HIRAIDAI has released music videos for ‘Lovely Day, Lovely Place.’ and ‘Surf ’n Turf’, two tracks taken from his EP ‘SURF & TURF’ released on June 25.

The EP was produced to coincide with a beach festival produced by HIRAIDAI, titled HIRAIDAI presents THE BEACH TRIP 2023, which was held in May at Sennan Long Park in Osaka and in June at ZOZO Marine Stadium in Chiba. ‘Lovely Day, Lovely Place.’ became a highlight when it was premiered at these shows, performed live in front of 15,000 fans in Osaka and 30,000 in Chiba.

The EP ‘SURF & TURF’ contains five gems that reflect the very essence of HIRAIDAI, taking in genres such as country and surf music. The pop melody and fiddle hooks on ‘Lovely Day, Lovely Place.’ give it a country flavor, while the lyrics flit seamlessly between English and Japanese, resulting in a supremely listenable song. The music video for ‘Lovely Day, Lovely Place.’ includes live footage and behind-the-scenes footage from THE BEACH TRIP 2023, with 8mm film footage also interwoven to create a warm, analogue feel. Be sure to check out the music video for ‘Lovely Day, Lovely Place’ below!

In addition, a music video for ‘Surf ’n Turf’ with full English subtitles has also been released. Photographer Lady Brown Pictures, HIRAIDAI’s partner both professionally and privately, helmed the camera. She films casual scenes from HIRAIDAI’s daily life in a natural way, interwoven with evocative images of places they have visited together, making it an intensely personal work that could only have been created by them. Check out the nostalgic and heartfelt imagery that perfectly complements the song. Check out ‘Surf ‘n Turf’ below!

The release of the EP was accompanied by a new HIRAIDAI artist photo. The photo was also taken by Lady Brown Pictures, and shows the singer-songwriter in a natural pose. Be sure to check out the EP here across all digital music streaming platforms!

HIRAIDAI Collaborates with Starbucks Once Again with Another Amazing Holiday Track!

“Starbucks, Me and You (English Ver.)” Digital Jacket Cover

Singer-songwriter HIRAIDAI has released “Starbucks, Me and You (English Ver.)” today (Wednesday, December 8) across all digital music streaming platforms, as his latest official holiday collaboration with Starbucks.

The original Japanese-language version of “Starbucks, Me and You” was released last year as the first ever musical holiday collaboration with Starbucks, featuring lyrics based on festive stories provided by over 3,800 Starbucks customers and baristas. The song was played in Starbucks stores around Japan last year, and this year as well.

This heartwarming song perfectly captures the comforting glow of Starbucks during the holiday season, including references to the iconic gingerbread lattes and red cups that we all know and love, while channeling the feelings of happiness, connection with loved ones and warm emotion that we associate with the festive season.

The new English version of HIRAIDAI’s song features lyrics cowritten by globally renowned producer Corey K, along with HIRAIDAI’s touring cohorts David King and J’Nique Nicole. The new English lyrics bring a whole new charm to this timeless song.

Since Wednesday, December 1, “Starbucks, Me and You (English Ver.)” can be heard at Starbucks stores in 13 countries and regions around the Asia Pacific, including Japan (may exclude some stores). Check it out next time you stop in for a coffee and be sure to check out the track here and the lyric video below!

Hirai Dai Lets Life Go On In New Album

Singer-songwriter Hirai Dai has announced he will be dropping a brand-new album, titled Life Goes On, on February 10. Life Goes On will be Dai’s ninth album overall and will come over two years after his last album WAVE on WAVES which dropped in July of 2018. The new album will contain all singles that were released from May to December of 2020, which in total was thirteen songs. This work will also contain an additional sixteen songs that are brand-new and there will also be an orchestral version of his song, “Koko Ni Aru Mono,” which previously was only available on Dai’s official YouTube channel. Life Goes On will be a digital release only. A list of announced songs is posted below and “Koko Ni Aru Mono (Orchestra Ver.)” is posted below for everyone to check out.


Hirai Dai 「Life Goes On」

・Life goes on

・Inori Hana 2020

・EndlessSky

・Boku Ga Kimi ni Dekirukoto

・Lonely Beachy Story

・Hi No Ataru Basho E

・GIRL FRIEND

・Stand by me, Stand by you.

・Sayonara

・Holiday

・Koko Ni Aru Mono

・Fuyu No Yokan

・Starbucks, Me and You

・Koko Ni Aru Mono(Orchestra Ver.)

16 Additional Songs