Music Corner Week 140: Sincere

Sincere is a singer-songwriter whom started off lip syncing in the car to her favorite artists. Sincere has a soulful yet delicate voice that stands out and pulls the listener in, which shows in her sytle of music that has a heavy focus on R&B and Soul. She made her debut in 2021 with the digital single ‘Reminder’ but it wasn’t until her 5th single, ‘I’ll be’ until she started gaining momentum. “I’ll be” was selected for ‘NACK’S MONTHLY POWER PLAY’ by listeners and later chosen to be the ending theme for Abema Prime in December. From there on, Sincere skyrocketed to several playlists on amazon prime and Spotify. Due to Sincere’s powerful voice, mixture of Japanese and English, and soulful style, she has garnished much attention not only in Japan but overseas as well.

“Lucky feat. VivaOla” was the first track I heard by Sincere and fell in love with her smooth voice, relaxed composition, and relatable lyrics. From hearing “Lucky”, I instantly submerged myself in her first digital EP, Time and discovered the track “You’re Always Right”, which incorporates all English, plus the composition is a bit more on the mid tempo side. Tracks like “Keeps Beating” and “Are you” showcase an upbeat, poppy yet soulful style in the composition and are a great showcase of Sincere’s vocal range. Sincere’s newest tracks “Water Me” gives off a more R&B-funky vibe while “Our Way” brings a more poppy cute feel but you still feel the soul in it due to the way Sincere carries her voice.

Currently, Sincere has three EP’s, the newest When was that just release on Sept 27, 2023, Just Living (2023), and Time (2022); Nine digital singles with her most recent being “Our Way”. Check out her official website, X, Instagram, and her latest music video below “Our Way”.